Motivation: Have We Gotten it All Wrong?
By John Bradley
Smoking Cessation | behavior change, behavioral science, motivation, smoking cessation programs

Parents want to motivate children. Companies want to motivate employees. Maybe you’ve been trying to figure out how to motivate yourself.

What to Do When Smokers Don’t Want to Quit
Smoking Cessation | motivation, quitting smoking, smoking cessation programs, smoking cessation services

The greatest public health achievement of the 20th Century was tobacco control. In 1965—the year that the first Surgeon General’s Report on Smoking was published—some 42 percent of U.S.