A Welcoming Approach

Pivot is for everyone, not just those who say they're ready to quit. That's important.

More people in means more ex-smokers out

Though 70% of people who smoke say they want to quit, only about 1/3 say they’re ready to try within the next month. Yet, most cessation programs ask for exactly that — a quit attempt within the first 30 days. Pivot is for ALL PEOPLE WHO SMOKE — those who are ready to quit and those who say they aren’t.

Phone with Pivot app showing Time since last cigarette: 25 minutes 14 seconds, Last breath sample: 14.

We don't start with "quit"

Pivot never asks people to commit to a quit date right from the start. If someone comes in ready to quit, great. Pivot is here to help. If someone is unsure or wants to take time to build confidence, work on their skills, and try out different strategies, Pivot has pathways designed to do just that. What’s most important is how you finish Pivot, not how you start it.

Phone with Pivot app showing text: Pivot Community. Your Goals. What can Pivot help you achieve? I’d like to learn more about my smoking habits. I’d like to reduce the amount that I smoke. I’d like to quit smoking, but I’m not ready now. I’d like to quit smoking and I’m ready now! Button with text: Let’s Do This.

Low bar to entry

Anyone can try out Pivot, regardless of readiness to quit.
Engaging marketing

Pivot's turnkey marketing programs for partners will change your expectations about benefits rollouts.
Consumer-grade experience

What would it look like if quitting were positioned as an opportunity instead of an obligation? It would look like Pivot.

Changing the math of smoking cessation

Employer-provided smoking cessation programs enroll, on average, about 7% of eligible people in any given year. Pivot clients have seen enrollment rates in excess of 30% of eligible people who smoke, in less than a month!

3x industry-average enrollment rates

By welcoming all people who smoke and marketing Pivot as a consumer experience, we’re changing the math of smoking cessation.

Reach x Efficacy = Impact

With quit rates as high as or higher than the best smoking cessation programs out there, along with enrollment rates far in excess of anything in the employer space, Pivot can truly impact large populations.

We believe in everyone

There is no judgement in Pivot — not for smoking, not for any other kind of tobacco use, and certainly nor for not quitting. We simply believe that by providing people with the tools and space to figure out their own habits, they’ll develop the skills and motivation to take control of their personal health.

Changing minds

In just the first week of Pivot, people show a sharp, objective increase in both their readiness to quit and their confidence in their ability to do so.

No such thing as a failed quit attempt

The concept of “practice quits” is integral to Pivot. Any quit attempt, regardless of the outcome, is an opportunity to learn and build towards the next one. That’s part of the way Pivot helps people develop the confidence and motivation to stick around until they quit for good.