A Welcoming Approach

Pivot is for all smokers, not just those who say they're ready to quit. That's important.

Though 70% of smokers say they want to quit, only about 1/3 say they’re ready to try within the next month. Yet, most cessation programs ask for exactly that — a quit attempt within the first 30 days. Pivot is for ALL SMOKERS — those who are ready to quit and those who say they aren’t.

Pivot never asks people to commit to a quit date right from the start. If someone comes in ready to quit, great. Pivot is here to help. If someone is unsure or wants to take time to build confidence, work on their skills, and try out different strategies, Pivot has pathways designed to do just that. What’s most important is how you finish Pivot, not how you start it.

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Low bar to entry

Any smoker can try out Pivot, regardless of readiness to quit.

Engaging marketing

Pivot's turnkey marketing programs for partners will change your expectations about benefits rollouts.

Consumer-grade experience

What would it look like if quitting smoking were positioned as an opportunity instead of an obligation? It would look like Pivot.

Employer-provided smoking cessation programs enroll, on average, about 7% of eligible smokers in any given year. Pivot clients have seen enrollment rates in excess of 30% of eligible smokers, in less than a month!

4x industry-average enrollment rates

By welcoming all smokers and marketing Pivot as a consumer experience, we’re changing the math of smoking cessation.

Reach x Efficacy = Impact

With quit rates as high as or higher than the best smoking cessation programs out there, along with enrollment rates far in excess of anything in the employer space, Pivot can truly impact large populations.

There is no judgement in Pivot — not for smoking, nor for not quitting. We simply believe that by providing smokers with the tools and space to figure out their own smoking behaviors, they’ll develop the skills and motivation to make the choices that are best for them.

Changing the minds of smokers

In just the first week of Pivot, smokers show a sharp, objective increase in both their readiness to quit and their confidence in their ability to do so.

No such thing as a failed quit attempt

The concept of “practice quits” is integral to Pivot. Any quit attempt, regardless of the outcome, is an opportunity to learn and build towards the next one. That’s part of the way Pivot helps smokers develop the confidence and motivation to stick around until they quit for good.