Our latest study, in the journal “JMIR mHEALTH,” backs up our claim that Pivot is for all people who smoke. The high-level takeaway: Pivot users who said they weren’t ready to quit when they entered the program ended up having a 32% quit rate. Again, that’s for people who said they were not ready to quit. The quit rate for those who were ready was even higher.
In all, two-thirds of study participants indicated they were not ready to quit when they started using Pivot. These are people who would not engage with typical quit programs, which require users to set a quit date upon entry. Our belief with Pivot has been that, by lowering the bar to entry and welcoming all people who smoke, we would be able to help not only those who are ready to quit but also the vast majority who don’t engage with existing programs.