Helping employees quit using tobacco and nicotine products is not only beneficial for their health but also for employers and health plans in terms of cost savings and productivity. However, quitting is challenging due to the highly addictive nature of nicotine. The positive effects of nicotine, such as pleasure and improved mood, make it difficult to break the cycle of addiction. Additionally, the stigma associated with smoking adds to the struggle, leading to feelings of shame and guilt among smokers.

To support individuals in their quit journey, personal coaching plays a crucial role. Coaches provide a non-judgmental and accepting environment where participants can explore their motivations, challenges, and strategies for quitting. The coach's unconditional positive regard and ability to listen without judgment create a safe space for individuals to discuss real-life problems that may hinder their success. Coaches tailor their approach to each person's unique circumstances, helping them develop confidence and coping strategies. By forming a genuine bond and providing ongoing support, coaches increase the chances of success and help individuals navigate potential lapses or relapses. Employers should consider cessation programs that include personal coaching to give their employees a better chance of quitting nicotine successfully.

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