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Break long-lasting habits for good.

Pivot is a behavioral change digital health company, focused on helping millions of people live longer, better lives.

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Who Pivot serves

Pivot's suite of solutions focuses on creating happier, healthier, and more fulfilling lives.

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Individuals

Quit smoking, vaping, and all other tobacco products with ease.

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Employers

Transform employee health with top-tier solutions to elevate benefits.

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Health Plans

Provide members with clinically-effective and proven-to-work solutions.

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Consultants

Equip employers or health plans with effective benefits offerings.

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Individuals

Quit smoking, vaping, and all other tobacco products with ease, leveraging empowering tools and real-life support to build healthier habits.

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Employers

Transform employee health with a comprehensive nicotine and tobacco cessation program, essential for any thorough benefits program.

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Health Plans

Provide members with a clinically-effective solution that helps reduce and eliminate nicotine and tobacco use, which is often related to chronic conditions.

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Consultants

Equip employers or health plans with an effective benefit offering that can help them effectively reduce their nicotine- and tobacco-using population

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Pivot believes that employees and members deserve the best solution

Pivot is a leading behavioral change company focused on helping others break long-standing, hard-to-beat habits for good. 

Our flagship solution, Pivot Breathe, empowers millions to reduce and quit all forms of tobacco and manage the stress that accompanies such an endeavor. It’s also why we created our new breakthrough solution, Pivot Flex, which encourages members to take back control from stress, burnout, and anxiety, while building everyday resilience.

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Pivot supports a variety of clients
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It's time to change the way people reduce and quit smoking

1 in 5

1 in 5 Americans use some form of tobacco

70%

70% of people who smoke want to quit

8%

After 6-12 months, only 8% of adults successfully quit without assistance

Discover the modern day solution for an age old problem
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Pivot is proud to partner with Virgin Pulse

Virgin Pulse, the #1 health and well-being platform, is thrilled to provide Pivot Breathe, the most comprehensive digital tobacco cessation program to employers, health plans, and health systems nationwide.

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Quitting isn’t a destination, but a journey

Created for any and every stage of quit, Pivot Breathe rethinks the traditional tobacco cessation program, offering tools designed to help members achieve their goals. By combining technology, human coaching, and behavioral science, Pivot Breathe changes the relationship members have with tobacco by first changing their relationship with quitting.

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Smoking

Those who smoke combustible cigarettes receive access to the Breath Sensor, NRT, mobile app, coaching, and community.

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Vaping

Those who vape gain access to the mobile app, a dedicated expert coach, and peer-to-peer community.

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Tobacco

Those who use all other forms of tobacco get access to the mobile app, expert coaching, and peer-based community.

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THE PREMIER digital health platform

Built by science,
beloved by members

Pivot transforms the way behavioral change programs are thought of. Driven by proven behavioral change models, clinical studies, and peer-reviewed publications, Pivot is the premier digital health program to help members and employees build long-lasting, positive habits.

Hear from real Pivot members

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The simplicity of it all. Pivot doesn’t complicate quitting smoking. They lay it out, offer you a coach and a community of other people in various stages of the process and of course the breath sensor to measure your CO levels.

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Joe

have said for years that I know that I need to quit. The non-judgemental support of my coach, the encouragement of the community, and the multiple NRT tools provided by Pivot have all made this the most successful quit I've ever had.

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Matt

Pivot makes quitting easier. There's no judgements and you can work on your own pace... whether it be to quit or simply reduce.

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Stephanie

I have much less anxiety and stress. I am not trying to figure out how to buy more cig[arette]s when I have no money.

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Sarah

What surprised me the most was how quickly I was able to quit with the help of my coach and the patches. Not only did she support the quitting aspect — she also encouraged my everyday concerns.

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Jane

It’s like a video game, I’m competing against myself each day, making sure it’s going down lower.

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Stephanie

Out of all the [quit apps] I’ve used this one has been the most enjoyable. And least annoying.

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Tyler

Pivot really helped me change how I approached quitting smoking.

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Sarah

Thanks so much Pivot for giving me my life back!

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Christy

[Your coach] doesn’t just care about you quitting smoking, they make you better overall. It’s somebody who truly cares.

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Angelica

With every goal I met I learned how strong I was.

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Mari

I was so proud of myself for the lower levels and the challenge to do even better was on!!

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Katie

A few weeks after quitting I realized that I was actually more relaxed and at ease. It occurred to me that smoking actually intensified my stress levels instead of helping.

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Joe

Real-world success stories

Join tens of thousands of members on the path to a healthier lifestyle.

The simplicity of it all. Pivot doesn’t complicate quitting smoking. They lay it out, offer you a coach and a community of other people in various stages of the process and of course the breath sensor to measure your CO levels.

Joe

have said for years that I know that I need to quit. The non-judgemental support of my coach, the encouragement of the community, and the multiple NRT tools provided by Pivot have all made this the most successful quit I've ever had.

Matt

Pivot makes quitting easier. There's no judgements and you can work on your own pace... whether it be to quit or simply reduce.

Stephanie