Reduce or quit tobacco on your terms with Pivot. Buy now to get started today.

Empower
Wellness

Rethink the way tobacco cessation works with Pivot Breathe, a modern, holistic approach that drives meaningful behavioral health changes.

Get Started
Arrow to get started
Professional woman looking at phone
Messaging conversation

Who Pivot Breathe serves

Creating happier, healthier, and more fulfilling lives — free from nicotine and tobacco.

Man looking at phone

Individuals

Quit smoking, vaping, and all other tobacco products with ease, leveraging empowering tools and real-life support to build healthier habits.

Learn More »
Professional woman looking at computer

Employers

Transform employee health with a comprehensive nicotine and tobacco cessation program, essential for any thorough benefits program.

Learn More »
Group of professionals meeting and shaking hands

Health Plans

Provide members with a clinically-effective solution that helps reduce and eliminate nicotine and tobacco use, which is often related to chronic conditions.

Learn More »
Professional woman using calculator

Consultants

Equip employers or health plans with an effective benefit offering that can help them effectively reduce their nicotine- and tobacco-using populations.

Learn More »
White arrow icon illustration
White arrow icon illustration
Professional man looks at phone

Individuals

Quit smoking, vaping, and all other tobacco products with ease, leveraging empowering tools and real-life support to build healthier habits.

Learn More »
Professional woman looks at computer

Employers

Transform employee health with a comprehensive nicotine and tobacco cessation program, essential for any thorough benefits program.

Learn More »
Professionals in a meeting and shaking hands

Health Plans

Provide members with a clinically-effective solution that helps reduce and eliminate nicotine and tobacco use, which is often related to chronic conditions.

Learn More »
Professional woman looks at calculator with papers in front of her

Consultants

Equip employers or health plans with an effective benefit offering that can help them effectively reduce their nicotine- and tobacco-using population

Learn More »
Man smoking cigarette
Play video icon illustration

Those looking to quit tobacco deserve the best

It's why Pivot Breathe was created, providing program members with a customized experience, tools like the Breath Sensor, and expert coaching support throughout their journey.

Click the play button to learn more.

Pivot Breathe supports a variety of clients
Nevada Goldmines logo
Arapahoe County logo
Aerojet Rocketdyne logo
Great Lakes Cheese logo
Sportsman's Warehouse logo

It's time to change the way people reduce and quit smoking

1 in 5

1 in 5 Americans use some form of tobacco

70%

70% of people who smoke want to quit

8%

After 6-12 months, only 8% of adults successfully quit without assistance

Discover the modern day solution for an age old problem
Get Started
Arrow to get started
Hand holding phone with Pivot App
Gray circlesIllustration of text messages in an appCommunity module in Pivot appNicotine replacement therapy gum and patchPivot Breath Sensor
Virgin Pulse logo

Pivot is proud to partner with Virgin Pulse

Pivot, in partnership with Virgin Pulse, the #1 health and well-being platform, is thrilled provide the most comprehensive digital tobacco cessation program to employers, health plans, and health systems nationwide.

Professional woman shakes hands with a professional man

Quitting isn’t a destination, but a journey

Created for any and every stage of quit, Pivot Breathe offers tools designed to help members achieve their goals.
By combining technology, human coaching, and behavioral science, Pivot Breathe changes the relationship members have with tobacco by first changing their relationship with quitting.

Illustration of pack of cigarettes

Smoking

Those who smoke combustible cigarettes receive access to the Breath Sensor, NRT, mobile app, coaching, and community.

Learn More »
Illustration of vape products

Vaping

Those who vape gain access to the mobile app, a dedicated expert coach, and peer-to-peer community.

Learn More »
Illustration of chewing tobacco

Tobacco

Those who use all other forms of tobacco get access to the mobile app, expert coaching, and peer-based community.

Learn More »
Phone with screenshot of Pivot app
THE PREMIER DIGITAL QUIT TOBACCO PROGRAM

Built by science,
beloved by members

Pivot Breathe transforms the way tobacco cessation programs are thought of. Driven by proven behavioral models, clinical studies, and peer-reviewed publications, Pivot Breathe is the premier digital quit tobacco program.

Learn More
3 years

Clinical studies found that Pivot Breathe members remained tobacco-free for at least 3 years

75%

The Pivot Breath Sensor is proven to increase motivation to quit smoking by 75%

66%

66% of Pivot Breathe members who weren’t ready to quit upon entering the program were able to do so at the same rate as their ready-to-quit peers

Hear from real Pivot Breathe members

Right pointing arrow icon illustration
Right pointing arrow icon illustration

The [breath sensor] for the [CO] levels was easy to use. And the Pivot program also helped me with smoking cessation products to encourage me to use them to make my quit day solid!

illustration of a woman
Peggy

Not every day is perfect, but having the app, the access to the CO sensor and NRT gives me the confidence that I can [do] this.

illustration of a woman
Karon

I was so moved by my first breath sample that it motivated me to quit smoking. This thing sold itself right there.

illustration of a man
Robert

Out of all the [quit apps] I’ve used this one has been the most enjoyable. And least annoying.

illustration of a man
Tyler

Pivot really helped me change how I approached quitting smoking.

illustration of a woman
Sarah

Thanks so much Pivot for giving me my life back!

illustration of a woman
Christy

I tried quitting before but it wasn't until Pivot did I get all the help and support that I so badly needed.

illustration of a woman
Angelica

I'm enjoying being a non-smoker way to[o] much to go back now!

illustration of a woman
Teresa

Quitting smoking is hard to do on your own. Having all of that support is so helpful.

illustration of a woman
Megan

With every goal I met I learned how strong I was.

illustration of a woman
Mari

There is proof in the palm of my hand that smoking affects every breath I take.

illustration of a woman
Linda

A few weeks after quitting I realized that I was actually more relaxed and at ease. It occurred to me that smoking actually intensified my stress levels instead of helping.

illustration of a man
Joe

Real-world success stories

Join tens of thousands of members on the path to a healthier lifestyle.

The [breath sensor] for the [CO] levels was easy to use. And the Pivot program also helped me with smoking cessation products to encourage me to use them to make my quit day solid!

Peggy

Not every day is perfect, but having the app, the access to the CO sensor and NRT gives me the confidence that I can [do] this.

Karon

I was so moved by my first breath sample that it motivated me to quit smoking. This thing sold itself right there.

Robert