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RedBrick Health & Pivot Partner to Deliver Quit Smoking Tool

March 20, 2018
By Pivot
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RedBrick Health & Pivot Partner to Deliver Quit Smoking Tool

REDWOOD CITY, Calif., March 20, 2018/ — Digital health company Carrot Inc.* today announced that it has signed a partnership agreement with RedBrick Health, a Minneapolis-based health technology and services company. As part of this agreement, RedBrick will provide a set of its clients early access to Carrot’s breakthrough smoking-cessation platform, Pivot, alongside RedBrick’s industry-leading engagement platform and complete well-being solution. The companies have further agreed to terms under which RedBrick will have category exclusivity to market Pivot through 2018 to its extensive roster of top-tier client companies.

“We obtained FDA clearance for our breath sensor system in Fall 2017 and recently launched at our first self-insured employer clients to help their employees quit smoking,” said Carrot CEO David S. Utley, M.D. “Our partnership with RedBrick Health accelerates our commercialization of Pivot, as well as our mission to engage and empower millions of people to quit smoking.”

Pivot is a tech-enabled smoking-cessation platform that seeks to fundamentally change both the scale and tools of smoking cessation. Rather than duplicating the phone-based or classroom approach of typical cessation programs—which few people sign up for—Pivot offers an OTC carbon monoxide breath sensor, consumer-grade smartphone app, human coaching, and innovative approach to behavioral science. And it starts with learning, rather than quitting. As a result, Pivot has achieved enrollment rates several times the national average for employer-delivered cessation programs.

“RedBrick has built its reputation on providing an innovative and integrative engagement platform, as well as a complete well-being solution that delivers better experience, meaningful engagement and real business results,” said RedBrick CEO Dan Ryan. “Pivot represents a completely new and innovative solution for people who smoke that we’re excited to offer our clients.”

About Carrot Inc. (
Carrot is a digital health company based in Redwood City, California, and backed by Khosla Ventures, Salesforce founder Marc Benioff, and Chicago-based R7 Partners. The company was founded by David S. Utley, M.D., a former head and neck surgeon (Stanford) and medical device entrepreneur. Carrot’s goal is to combine technology and behavioral science to address the smoking problem—which remains the world’s largest public health crisis in terms of cost, illness, and death—and to help employers avoid the excess healthcare costs and lost productivity associated with smoking.

About RedBrick Health (
RedBrick Health helps you improve the health of your organization, culture and people. Because every person has unique needs, RedBrick combines its Behavior Change Framework™ with adaptive technology and live services to create better experience and drive lasting results. More than a hub, RedBrick’s platform activates engagement in relevant benefits and resources. Hundreds of leading organizations rely on RedBrick to meaningfully improve the experience of their people—while measurably improving health and their bottom line.

Media Contact

Laura Metzger

Upright Position Communications

Tel: +1-339-788-0128

Email: [email protected]

*Pivot Health Technologies Inc. was previously known as Carrot Inc. and changed names in 2022.

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