Reduce or quit tobacco on your terms with Pivot. Buy now to get started today.

Empowering millions to reduce and quit smoking

With almost 40 million Americans still smoking cigarettes, something needs to change. That's why it's time for Pivot Breathe, the modern quit smoking solution that helps facilitate behavioral change that lasts.

Get Started
Arrow to get started
Man smoking cigarette while driving

Smoking isn't just a problem of the past.
But it doesn’t have to be part of the future.

Smoking continues to plague the U.S. All the while, traditional smoking cessation solutions have failed to meet the needs of those looking to reduce or quit, creating immense negative impact on individuals, employers, and health plans alike.

Man with tattoo holds cigaratte
Women conversing
Physical health

Smoking agitates diabetes, cardiovascular and musculoskeletal issues, COPD, cancer, and more. Smoking cessation has been shown to reduce, slow, and stop condition progression.

Mental health

Smoking increases the likelihood of depression, anxiety, and stress. Reducing and quitting tobacco use leads to a reduction in stress and can result in a healthier mental state.

Financial well-being

Those who smoke may spend over $150,000+ on cigarettes in their lifetime. Cutting back or quitting means dollars can be put toward savings or even a reward for a new smoke-free lifestyle.

Productivity

People who smoke can spend up to 300 hours a year on smoke breaks. When quitting, individuals can be more present in situations like work, relationships, and other social settings.

The modern, behavioral change solution tobacco users have been waiting for

Pivot Breathe was created to be different than traditional quit smoking programs. Developed with proven behavioral therapies and clinical science in mind, Pivot Breathe's smoking cessation resources provide members with flexible and accessible ways to reduce and quit.

Most importantly, Pivot Breathe is proven to work. Tools like the FDA-cleared Breath Sensor are clinically validated to increase motivation and reduce the number of cigarettes smoked. Meanwhile, Pivot Breathe has a track record of long-term success and quits that stick.

Man looks at phone while holding pivot breath sensor
First

Pivot Breathe has the first carbon monoxide (CO) Breath Sensor created to help make reducing and quitting smoking easier

3 years

Clinical studies found that Pivot Breathe members remained tobacco-free for at least 3 years

Up to 95%

Pivot Breathe members reported up to 95% satisfaction upon using the program

Discover the modern day solution to an age old problem
Get Started
Arrow to get started

Pivot Breathe is on a mission to change how tobacco cessation is approached

Through a powerful mix of established behavioral models and a unique suite of digital tools, Pivot makes it easier to quit successfully.

FDA-cleared Breath Sensor
Logo Illustrating of arrow pointing down

This discrete, engaging, and fun carbon monoxide (CO) device helps users visualize their progress in reducing the amount they smoke. It’s clinically proven to increase motivation to quit and reduce number of cigarettes per day.

Pivot sensor
Mobile App
Logo Illustrating of arrow pointing down

Access personalized content anywhere, anytime, that grows with participants throughout their entire quit journey. Pivot Breathe’s mobile app is the hub for accessing coaching, community, and hundreds of learning and skill-building paths.

Person in hat viewing Pivot app
Coaching
Logo Illustrating of arrow pointing down

Participants can engage with their Pivot Breathe coach anywhere, anytime. Coaches are not only specialists in smoking cessation, but are also real people, helping build confidence and navigating the unknowns, acting as trusted educators throughout the entire quit journey.

In app chat screenshot
Community
Logo Illustrating of arrow pointing down

Members never have to quit smoking on their own. Beyond utilizing Pivot Breathe coaches, those who smoke can find support, encouragement, and motivation with other like-minded individuals on similar quit journeys in the community.

Fist bump
Nicotine Replacement Therapy
Logo Illustrating of arrow pointing down

Nicotine replacement therapy allows members to handle cravings and reduce withdrawals. Available in gum, lozenges, and patches, participants can work with their coach to select what works best for their journey.

Applying nicotine replacement therapy patch
Pivot sensor
Person holding cigarettes and a vape

Created for those
using more than one tobacco product

56% of members from a Pivot Breathe study noted that they use more than one tobacco product, which is why members can select the tobacco they use, customizing lessons, tools, and coaching received in-app.

Along with cigarettes and cigars, Pivot Breathe supports people who vape, chew, smoke hookah, use nicotine pouches, or use any other forms of nicotine or tobacco.

Real-world success stories

Right pointing arrow icon illustration
Right pointing arrow icon illustration

I no longer smell like a walking ash tray. I can breath again. I am proud of myself for quitting.

Sarah

Not every day is perfect, but having the app, the access to the CO sensor and NRT gives me the confidence that I can [do] this.

Karon

I used to go out behind my shop and smoke on my breaks. Now I just go out there and really take a break.

Chris

I'm enjoying being a non-smoker way to[o] much to go back now!

Teresa

Quitting smoking is hard to do on your own. Having all of that support is so helpful.

Megan

My coach was with me whenever I needed her. With Pivot I went from 2 packs a day to zero after 37 years of smoking.

Mari

I made a pact with myself that I would quit smoking before I quit the program and it worked!

Anonymous

There is proof in the palm of my hand that smoking affects every breath I take.

Linda

A few weeks after quitting I realized that I was actually more relaxed and at ease. It occurred to me that smoking actually intensified my stress levels instead of helping.

Joe

Real-world success stories

I no longer smell like a walking ash tray. I can breath again. I am proud of myself for quitting.

Sarah

Not every day is perfect, but having the app, the access to the CO sensor and NRT gives me the confidence that I can [do] this.

Karon

I used to go out behind my shop and smoke on my breaks. Now I just go out there and really take a break.

Chris

Smoking Blogs

View all »
Right pointing arrow icon illustration
Right pointing arrow icon illustration
A female grocery store employee speaking with a male grocery store employee in an aisle
Employers
Consultants
How to Combat Quiet Quitting With Employee Benefits
woman smoking a cigarette looking at a phone
Individuals
Smoking
Smoking Cessation
Is The Great American Smokeout A Good Time For You to Quit?
Woman holding heading in hands looking frustrated
Coach Corner
Individuals
Does Smoking Cause A Hormonal Imbalance? What You Should Know
Person checking blood sugar levels with diabetic tools
Individuals
Smoking with Type 2 Diabetes: Adding Fuel to the Fire
sick young woman blowing nose into a tissue
Individuals
Coach Corner
Discover The Link Between Smoking and Your Immune System
Man in a yellow sweater with head in hands
Coach Corner
Individuals
What to Know About the Darker Side of Quitting Tobacco
Hands breaking a cigarette in half
Health Plans
Employers
Menthol Cigarettes Impact Health Disparities Among Minorities
Illustration of hands holding a phone with text messages coming out of the screen
Coach Corner
Coaching
Smoking
Other Tobacco
Vaping
What Coaching Credentials Mean for Pivot Members
pile of cigarettes
Individuals
Community
Coaching
Coach Corner
The Ultimate Guide to Quit Smoking (And How to Succeed)
woman sitting on a bench smoking a cigarette
Employers
Health Plans
Consultants
Tobacco
Smoking
How to Help Someone Quit Smoking When They Don’t Want To
View all resources »