The Pivot Breath Sensor is now available for purchase. Learn more »

Empower
Wellness

Rethink the way nicotine and tobacco cessation works with a modern, holistic approach that drives meaningful behavioral health changes.

Get Started
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Who Pivot serves

Creating happier, healthier, and more fulfilling lives - free from nicotine and tobacco.

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Individuals

Quit smoking, vaping, and all other tobacco products with ease, leveraging empowering tools and real-life support to build healthier habits.

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Employers

Transform employee health with a comprehensive nicotine and tobacco cessation program, essential for any thorough benefits program.

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Health Plans

Provide members with a clinically-effective solution that helps reduce and eliminate nicotine and tobacco use, which is often related to chronic conditions.

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Consultants

Equip employers or health plans with an effective benefit offering that can help them effectively reduce their nicotine- and tobacco-using populations.

Learn More »
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White arrow icon illustration

Individuals

Quit smoking, vaping, and all other tobacco products with ease, leveraging empowering tools and real-life support to build healthier habits.

Learn More »
Professional woman looks at computer

Employers

Transform employee health with a comprehensive nicotine and tobacco cessation program, essential for any thorough benefits program.

Learn More »
Professionals in a meeting and shaking hands

Health Plans

Provide members with a clinically-effective solution that helps reduce and eliminate nicotine and tobacco use, which is often related to chronic conditions.

Learn More »
Professional woman looks at calculator with papers in front of her

Consultants

Equip employers or health plans with an effective benefit offering that can help them effectively reduce their nicotine- and tobacco-using population

Learn More »
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Tobacco Use is On the Rise

Currently, 50 million Americans use tobacco products, and almost 500,000 die every year from tobacco-related illnesses like diabetes, heart and lung disease, and cancer, reversing a decades-long decline. But it doesn't have to be this way.

Pivot is on a quest to help millions quit their tobacco and nicotine addiction.

ORGANIZATIONS TRUST PIVOT

Something needs to change

1 in 5

1 in 5 Americans use some form of tobacco

70%

70% of people who smoke want to quit

8%

After 6-12 months, only 8% of adults successfully quit without assistance

Change the way nicotine and tobacco cessation is done
Get Started

Everyone's journey is different

That’s why Pivot was created - customized to fit individual needs of program members

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Pivot partners with Virgin Pulse

Pivot is proud to partner with Virgin Pulse, the #1 health and wellbeing platform, to provide the most comprehensive digital tobacco cessation program to employers, health plans, and health systems nationwide.

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Quitting isn’t a destination, but a journey

Created for any and every stage of quit, Pivot offers tools designed to help members achieve their goals.
By combining technology, human coaching, and behavioral science, Pivot changes the relationship members have with tobacco by first changing their relationship with quitting.

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Quit smoking

Those who smoke combustible cigarettes receive access to the Breath Sensor, NRT, mobile app, coaching, and community.

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Quit vaping

Pivot members who vape will have access to everything they need to quit; the mobile app, their own coach, and the Pivot community.

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Other Tobacco

Pivot members who use other forms of tobacco will gain access to the mobile app, coaching, and community.

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THE PREMIER DIGITAL QUIT TOBACCO PROGRAM

Built by science,
beloved by members

Pivot transforms the way tobacco cessation programs are thought of. Driven by proven behavioral models, clinical studies, and peer-reviewed publications, Pivot is the premier digital quit tobacco program.

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3 years

Clinical studies found that Pivot members remained tobacco-free for at least 3 years

75%

Pivot Breath Sensor is proven to increase motivation to quit smoking by 75%

66%

66% of Pivot members who weren’t ready to quit upon entering the program were able to do so at the same rate as their ready-to-quit peers

See what Pivot members are saying

Not every day is perfect, but having the app, the access to the CO sensor and NRT gives me the confidence that I can [do] this.

Karon

I was so moved by my first breath sample that it motivated me to quit smoking. This thing sold itself right there.

Robert

Out of all the [quit apps] I’ve used this one has been the most enjoyable. And least annoying.

Tyler

Pivot really helped me change how I approached quitting smoking.

Sarah

Thanks so much Pivot for giving me my life back!

Christy

I tried quitting before but it wasn't until Pivot did I get all the help and support that I so badly needed.

Angelica

I'm enjoying being a non-smoker way to[o] much to go back now!

Teresa

Quitting smoking is hard to do on your own. Having all of that support is so helpful.

Megan

With every goal I met I learned how strong I was.

Mari

There is proof in the palm of my hand that smoking affects every breath I take.

Linda

A few weeks after quitting I realized that I was actually more relaxed and at ease. It occurred to me that smoking actually intensified my stress levels instead of helping.

Joe
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Right pointing arrow icon illustration

Real-world success stories

Join tens of thousands of members on the path to a healthier lifestyle.

Not every day is perfect, but having the app, the access to the CO sensor and NRT gives me the confidence that I can [do] this.

Karon

I was so moved by my first breath sample that it motivated me to quit smoking. This thing sold itself right there.

Robert

Out of all the [quit apps] I’ve used this one has been the most enjoyable. And least annoying.

Tyler