Pivot for Individuals

Whether or not you feel ready to quit smoking, Pivot will change your expectations.

Before You Quit, Pivot

Pivot’s unique tech helps you see smoking in a whole new way. Then, if you decide you’re ready to quit, Pivot’s personalized tools and support can help you succeed. Pivot first. Quit when you’re ready.

An Easy Start

You don’t have to feel ready to quit to sign up for Pivot. You don’t even have to want to quit. We built Pivot to help you decide what’s right for you. If that means quitting right away, great. If you need time to figure out your own goals and motivations, that’s fine, too. Pivot’s app, coaches, and sensor can provide tools to do just that. What’s most important is how you finish Pivot, not how you start it.

Real Science

Pivot was developed by physicians and behavioral scientists who specialize in smoking cessation, and it’s backed by years of research, clinical studies, published papers, and feedback from countless people who smoke. Additionally, the Pivot Breath Sensor is an FDA-cleared medical device. Pivot may look cool and fun (because it is), but it’s also a clinical program you can trust.

A Fun App

You know how web- and app-based quit programs usually feel like homework? Not Pivot. We deliver smoking cessation as a true consumer experience. The Pivot App delivers games, animations, and immersive activities — none of which take longer than five minutes to complete.

Real-Time Feedback

You know those signs that flash your speed when you’re driving too fast and stop flashing when you slow down? That’s a feedback loop: Do something, see the data, make a change, see new data. That’s the Pivot Breath Sensor. It measures carbon monoxide — one of the toxins in cigarette smoke. Skip a cigarette, and your numbers decrease. Skip enough, and you’ll approach the numbers of a non-smoker. That’s change, in real time.

Human Coaches

You’re not in this alone. When you sign up for Pivot, you get paired with a coach who remains your coach for as long as you’re in the program. If coaching’s not your thing, that’s fine. You can Pivot on your own. But if you’d like to talk to someone who knows you and your personal relationship to smoking, you’ve got it. Also, all coaching takes place via secure, in-app text. No scheduled phone calls with strangers. Just simple, convenient, private text messaging.

Don’t Quit Smoking Today!

The more you can learn about yourself and your own unique relationship to smoking before you attempt a quit, the better prepared you’ll be not just to quit for now, but to quit for good. That’s why we say, “Pivot now; quit when you’re ready!”

Get Started

How Pivot is Different

Pivot uses technology and behavioral science to help all people who smoke set their own goals and achieve them.
  • The only FDA-cleared carbon monoxide breath sensor for consumer use. It changes the game.
  • Quite simply, it's why people describe Pivot as something they get to do, instead of something they have to do.
  • Clinically proven nicotine replacement therapy (gum, lozenges, patches) delivered right to users' doors.
  • Pivot users are paired in-app with a personal coach who remains their coach for the duration of the program.
  • Participants have access to robust support from fellow Pivot participants.
  • Most quit programs are just for those ready to quit. Pivot also works for those who say they're not ready.

Helpful Tips & Stories

Frequently asked questions from other Pivot users.

  • How does the breath sensor work?

    The Pivot breath sensor measures the amount of carbon monoxide in your exhaled breath*. (CO is one of the toxins in cigarette smoke.)

    Using the breath sensor takes approximately 30 seconds. You’ll inhale then blow into the sensor, and the results can be viewed directly on the sensor. For the best experience, you can pair the sensor to the app to learn even more!

    The more you use your sensor, the more you’ll understand your CO levels and how they are affected by your smoking. You can set up your sensor to remind you to give samples with vibrations or beeps.

    *Indications for use: The Carbon Monoxide Breath Sensor System is a breath carbon monoxide monitor intended for single-user use by people who smoke cigarettes to inform the user about how breath carbon monoxide levels are affected by smoking behavior.  The device is not intended to be used with other inhaled products.

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  • What kind of phone do I need to use Pivot? Do I need any special software or hardware?

    The Pivot app works on iPhone 5 or newer running iOS 11.0 and above and most Android smartphones running the Android operating system version 5.0 (Lollipop) and above. There are thousands of smartphones that run the Android operating system, and unfortunately, we can’t ensure Pivot works great on all of them. If you have any problems using Pivot on an operating system we support, please let us know.

    If you are someone who smokes, once you register, we’ll mail you your breath sensor.  And whether you smoke, vape, chew tobacco or all of the above, you can download the Pivot app and get started immediately. Once your sensor arrives, no additional hardware or software is needed.

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  • What is a health coach? What do they do?

    Your health coach is your partner in understanding your smoking patterns and how smoking, vaping and other forms of tobacco fit into your life. They’re here to assist you in your journey to explore or try to quit smoking, with support, guidance, and motivation. And all coaching takes place via in-app text, no appointments required.

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  • Why should I try Pivot, rather than some other smoking cessation program?

    Unlike other smoking and tobacco cessation programs, Pivot doesn’t start with quit.  We want to help you think about smoking…and quitting differently. First, there’s no commitment to quitting required. Pivot is for all people who use tobacco. We’ll help you understand your habits better and, then, help you develop motivation and confidence to try to quit. If you do decide to quit, we’ll help you by applying the very best quit strategies, a community of users for support.

    Depending on the type of Pivot bundle you are buying or the program your company or health plan supports you may also have access to nicotine replacement therapy and coaching support to help you succeed. And, unlike many quit programs, our coaches are also available to support you after your quit journey––from developing new routines to dealing with triggers.

    For people who smoke, Pivot also comes with a personal breath sensor to help you understand more about your smoking behavior. It’s high tech, personal and, together with our activities, may help you see your smoking in a new way.

    And we fit into your life. Everything in Pivot — including sensor readings, lessons and activities, and personal coaching — is delivered entirely over your smartphone, so that you can participate on your own schedule. No scheduling phone calls or in-person visits.

    So Pivot gives you the best of both worlds — evidence-based strategies, coaching, nicotine replacement therapy AND convenience, plus the added engagement of the breath sensor. It was built by physicians, behavioral psychologists, and designers and engineers using the latest in mobile technology and app design to deliver the most effective tobacco-cessation strategies, anywhere, at any time.

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