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About Us

Pivot was created by Carrot Inc., a digital health company on a mission to use mobile technology, behavioral science, and clinical expertise to engage and empower millions of people to quit smoking.

Why we’re doing this

VIDEO 3:20

In this video, Carrot Inc. founder and CEO David Utley, MD, explains the genesis of the Pivot approach and how that evolved from an idea for a business into a mission to save lives.

How we’re doing this


From our physician founder; to our staff of behavioral scientists, MDs, and researchers; to our clinical studies, everything we do starts with—and is backed by—evidence-based science.


Our Pivot coaches are trained in best practices from the Public Health Service Clinical Guidelines for Tobacco Treatment and evidence-based methods of health coaching.


Our FDA-cleared mobile breath sensor is just the start. We’re also using technology to customize and improve the user experience, and transparent data analysis and visualization to help employers asses ROI in real time.


Led by a veteran healthcare experience designer, and informed by our behavioral scientists, our product team has tailored every aspect of Pivot’s interactive user experience to keep smokers moving on their journey to better health.

Our Leadership Team

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David S. Utley, M.D.
President and CEO
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Jennifer Marler, M.D.
Sr. Director, Clinical Affairs
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Rachel Croft
Sr. VP, Marketing & Business Development
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Joseph Mongelli
VP, Customer Collaboration & Strategy
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Daniel Balbierz
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Grace Hwang
VP, Design & Experience
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Dennis Rohm
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John Bradley
Sr. Director, Marketing & Content
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Debi Heck
Sr. VP, Client Success
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Desiree Pascual
Sr. Director, Talent & Culture
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Heather Patrick, Ph.D
VP, Behavioral Science

Our Advisors

We’ve also enlisted the help of some of the nation’s leading behavioral scientists and tobacco-cessation experts.

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Judith (Jodi) Prochaska, Ph.D, MPH
Chair, Advisory Board, Associate Professor, Medicine
Stanford Prevention Research Center
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Carla J. Berg, PhD
Associate Professor, Behavioral Sciences and Health Education
Emory University
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Judith S. Gordon, Ph.D.
Professor, Medicine
University of Arizona
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Sharon Hall, Ph.D.
Professor, Psychiatry
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Mitchell Nides, Ph.D.
President, L.A. Clinical Trials; Director, Picture Quitting
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Danielle Ramo, Ph.D.
Assistant Professor, Psychiatry
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Nancy Rigotti, M.D.
Professor, Medicine
Harvard Medical School
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Nicholas J. Shaheen, M.D., MPH
Professor, Medicine and Epidemiology
UNC Chapel Hill
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Maxine L. Stitzer, Ph.D.
Professor of Psychiatry and Behavioral Sciences
Johns Hopkins University School of Medicine
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Janice Tsoh, PhD
Professor, Psychiatry