Program Features

Pivot’s multi-pronged approach to smoking cessation is intended to reach people earlier, more effectively, and in far greater numbers than traditional quit programs.

Breath Sensor

Pivot’s FDA-cleared mobile breath sensor measures carbon monoxide in the breath. (CO is one of the toxins in cigarette smoke.) The result is displayed on the sensor and in the Pivot app. This immediate and objective indication of exposure to cigarette smoke gives participants new insight into their smoking behavior, and a real-time feedback loop for behavior change.

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Pivot Breath Sensor with Daily CO Levels chart

The Pivot App

The lessons and activities at the heart of the Pivot experience are grounded in evidence-based science and best practices from the Department of Health and Human Services. Pivot delivers them — along with sensor data, custom interactions, and personal coaching — in an engaging consumer app that makes quitting feel like something people get to do, instead of something they have to do.

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Nicotine Replacement

Nicotine-replacement therapy (NRT) is clinically proven to help people quit smoking. Pivot participants who are interested in trying NRT can order it in the app and have patches, gum, lozenges, or combo NRT delivered right to their door. It’s one more way Pivot keeps things simple, private, and tailored to the individual.

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A Program for All People who Smoke

Here’s why we say Pivot is for all people who smoke: Traditional quit programs start by asking users to set a quit date — usually within two to four weeks. About 2/3 of people who smoke say they aren’t ready for that. Pivot accepts everyone. In fact, about 60% of people who enter Pivot say they’re not ready to quit. And guess what? They end up quitting at the same high rate as those who enter saying they’re ready.

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3 people. One has label: Not Ready. Another has label: Ready to Quit. The third has label: Sustaining Quit.

Personal Coaching

When a person enters Pivot, they get paired with a human coach specially trained in tobacco cessation. That coach stays with them for as long as they’re in the program, communicating with them via in-app text. No need to schedule things or find a private place to have a phone call with a stranger. Just secure texting with a supportive coach who knows their story.

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Pivot is filled with people at all stages of the quit journey — from those not ready to quit all the way to people long since settled into their smoke-free lives. Our social network of community participants allows users to tap into the group’s collective wisdom and share their own experiences with smoking and quitting. It’s a constant, friendly reminder that no one is ever in this alone.

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Phone showing Community screen on the Pivot app, surrounded by 3 people with text bubbles
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